Yquotes.com

 

He was in fact an adman: persuading, recruiting followers, finding the right words to arouse interest and create desires, in short exemplifying all the principles of modern salesmanship.
--
Stephen R. Fox, summarizing Barton's beliefs regarding Jesus, in The Mirror Makers : A History of American Advertising and Its Creators (1984); this has been quoted as if it were a statement of Barton's.

 

Bruce Fairchild Barton

» Bruce Fairchild Barton - all quotes »

Similar quotes

 

Surely no one will consider us lacking in reverence if we say that every one of the "principles of modern salesmanship" on which business men so much pride themselves, are brilliantly exemplified in Jesus' talk and work.

 

Bruce Fairchild Barton

 

The beautiful is and remains beautiful though it arouse no emotion whatever, and though there be no one to look at it. In other words, although the beautiful exists for the gratification of an observer, it is independent of him. In this sense music, too, has no aim (object), and the mere fact that this particular art is so closely bound up with our feelings by no means justifies the assumption that its aesthetic principles depend on this union.

 

Eduard Hanslick

 

Words that do not create images should be discarded. Words that have no intrinsic emotional or visual content ought to be avoided. Words that are directed to the sterile intellectual head-place should be abandoned. Use simple words, words that create pictures and action and that generate feeling.

 

Gerry Spence

 

Every great deed of which history tells us, every mighty passion which art can represent, every picture of manners, of civic arrangements, of the culture of peoples of distant lands or of remote times, seizes and interests us, even if there is no exact scientific connection among them. We continually find points of contact and comparison in our own conceptions and feelings; we get to know the hidden capacities and desires of the mind, which in the ordinary peaceful course of civilised life remain unawakened.
It is not to be denied that, in the natural sciences, this kind of interest is wanting. Each individual fact, taken by itself, can indeed arouse our curiosity or our astonishment, or be useful to us in its practical applications. But intellectual satisfaction we obtain only from a connection of the whole, just from its conformity with law.

 

Hermann von Helmholtz

 

Here’s why I would recommend against [selling the U.S. stock markets short]....Retail brokers normally require investors to hold any short-sale proceeds in U.S. dollars, usually earning no interest. The dollar, seen through my famously jaundiced eye, could lose more purchasing power than the security you sold short lost value....I’ve got a much better idea, which is to borrow dollars and spend them to acquire foreign income-producing assets, using the income to pay the interest.

 

Peter Schiff