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Alfie Kohn

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Punishment and reward proceed from basically the same psychological model, one that conceives of motivation as nothing more than the manipulation of behavior.
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Punished by Rewards

 
Alfie Kohn

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"... the first consequence of the principle of bounded rationality is that the intended rationality of an actor requires him to construct a simplified model of the real situation in order to deal with it. He behaves rationally with respect to this model, and such behavior is not even approximately optimal with respect to the real world. To predict his behavior we must understand the way in which this simplified model is constructed, and its construction will certainly be related to his psychological properties as a perceiving, thinking, and learning animal."

 
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Behavior now must be changed from within the new consciousness rather than from Mosaic laws carving behavior from without. Sin and desire are now within conscious desire and conscious contrition, rather than in the external behaviors of the decalogue and the penances of temple sacrifice and community punishment. The divine kingdom to be regained is psychological not physical. It is metaphorical not literal. It is "within" not in extenso.

 
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Ethical hedonism was originally tied to psychological hedonism about human motivation. Bentham assumed that all humans are basically and exclusively motivated by the desire to gain pleasure and avoid pain, but it is possible to maintain ethical hedonism while rejecting, as most present utilitarians are inclined to do, psychological hedonism. However, certain later and contemporary versions of utilitarianism broaden the notion of ethical hedonism so that human or personal good is understood to be constituted by whatever satisfies people's desires or preferences or makes people happy.

 
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Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and convert him into brute animal... The first step toward survival is therefore to make government legitimate again by attempting to deprive it of these powers... by international action to ban such powers.

 
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What if [Obama] is so outside our comprehension, that only if you understand Kenyan, anti-colonial behavior, can you begin to piece together [his actions]? That is the most accurate, predictive model for his behavior.

 
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