...the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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p. 163Akio Morita
Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
Akio Morita
Creativity is seeing what everyone else sees, but then thinking a new thought that has never been thought before and expressing it somehow. It could be with art, a sculpture, music or even in science. The difference, however, between scientific creativity and any other kind of creativity, is that no matter how long you wait, no one else will ever compose "Beethoven's Ninth Symphony" except for Beethoven. No matter what you do, no one else will paint Van Gogh's "Starry Night." Only Van Gogh could do that because it came from his creativity.
Neil deGrasse Tyson
Creativity is the basis of all innovation, and although it is doubtful that it can be taught, creativity should be nurtured in those who have it.
Jerome Isaac Friedman
In this sense genuine artists are so bound up with their age that they cannot communicate separated from it. In this sense, too, the historical situation conditions the creativity. For the consciousness which obtains in creativity is not the superficial level of objectified intellectualization, but is an encounter with the world on a level that undercuts the subject-object split. "Creativity" to rephrase our definition, “is the encounter of the intensively conscious human being with his or her world.”
Rollo May
Law and technology produce, together, a kind of regulation of creativity we've not seen before.
Lawrence Lessig
Morita, Akio
Morkot, Robert
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