[W]hen we examine the acts of an individual, we shall find them compulsory. He is compelled to do them and has no freedom of choice. In a sense, he is like a stew cooking on a stove; it has no choice but to cook. And it must cook because Providence has harnessed life with two chains: pleasure and pain (...) there is no difference here between man and animal. And if that is the case, there is no free choice whatsoever, but a pulling force, drawing them toward any bypassing pleasure and rejecting them from painful circumstances. And Providence leads them to every place it chooses by means of these two forces [i.e. pleasure and pain], without asking their opinion in the matter.
Yehuda Ashlag
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I shall be most grateful to the gods if I am not disappointed in the opinion which I have of you. For, while we find that the great majority of other men seek the society of those friends who join them in their follies and not of those to admonish them, just as they prefer the most pleasant to the most wholesome, you, I think, are minded otherwise as I judge from the industry you display in your general education. For when one sets for himself the highest standard of conduct, it is probable that in his relation to others he will approve only of those who exhort him to virtue. But most of all you would be spurred on to strive for noble deeds if you should realize that it is from them most of all that we also derive pleasure in the true sense. For while the result of indolence and love of surfeit is that pain follows on the heels of pleasure, on the other hand, devoted toil in the pursuit of virtue, and self-control in the ordering of one's life always yield delights that are pure and more abiding. In the former case we experience pain following upon pleasure, in the latter we enjoy pleasure after pain.
Isocrates
Fear is always in relation to something; it does not exist by itself. There is fear of what happened yesterday in relation to the possibility of its repetition tomorrow; there is always a fixed point from which relationship takes place. How does fear come into this? I had pain yesterday; there is the memory of it and I do not want it again tomorrow. Thinking about the pain of yesterday, thinking which involves the memory of yesterday’s pain, projects the fear of having pain again tomorrow. So it is thought that brings about fear. Thought breeds fear; thought also cultivates pleasure. To understand fear you must also understand pleasure — they are interrelated; without understanding one you cannot understand the other. This means that one cannot say ‘I must only have pleasure and no fear’; fear is the other side of the coin which is called pleasure. Thinking with the images of yesterday’s pleasure, thought imagines that you may not have that pleasure tomorrow; so thought engenders fear. Thought tries to sustain pleasure and thereby nourishes fear. Thought has separated itself as the analyzer and the thing to be analyzed; they are both parts of thought playing tricks upon itself. In doing all this it is refusing to examine the unconscious fears; it brings in time as a means of escaping fear and yet at the same time sustains fear.
Jiddu Krishnamurti
On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammeled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.
Cicero
The theory which follows is entirely based on a calculus of pleasure and pain; and the object of economics is to maximize happiness by purchasing pleasure, as it were, at the lowest cost of pain.
William Stanley Jevons
In our libertarian society, where individual choice is all, ‘liberal’ and ‘progressive’ have come to mean something very different. Liberals took for granted that freedom depended upon self-discipline. Libertarians decided that all such restraint was repressive. The individual had to be free from all attachments to family, culture, nation, institutions and traditions that might fetter freedom of choice. Since every individual was equally entitled to such free choices, the distinctions that were the basis of morality became eroded.
Melanie Phillips
Ashlag, Yehuda
Ashley Cooper, Anthony
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