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Steve Jobs

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Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?
--
As quoted in Fortune (23 February 2004)

 
Steve Jobs

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I think Pixar has the opportunity to be the next Disney — not replace Disney — but be the next Disney.

 
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Apart from a 20-minute stunt as Eeyore at Disneyland for “Disney Way One” and countless joyful hours of volunteering with my fellow colleagues, my job at Disney Online was mainly to make children happy by creating entertaining and educational games.

 
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We're trying to sell peace, like a product, you know, and sell it like people sell soap or soft drinks. And it's the only way to get people aware that peace is possible, and it isn't just inevitable to have violence. Not just war — all forms of violence. People just accept it and think 'Oh, they did it, or Harold Wilson did it, or Nixon did it,' they're always scapegoating people. And it isn't Nixon's fault. We're all responsible for everything that goes on, you know, we're all responsible for Biafra and Hitler and everything. So we're just saying "SELL PEACE" — anybody interested in peace just stick it in the window. It's simple but it lets somebody else know that you want peace too, because you feel alone if you're the only one thinking 'wouldn't it be nice if there was peace and nobody was getting killed.' So advertise yourself that you're for peace if you believe in it.

 
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The surest way to make a monkey of a man is to quote him. That remark in itself wouldn’t make any sense if quoted as it stands.

 
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Your book is going to be such a bestseller because it's a colourful, astonishing story. It's absolutely unbelievable. The publishers don't have to worry about whether this thing is going to sell. The only question they're going to have to wonder about is whether they've got enough paper in the forest to print the f**king books. That's all they have to worry about. I'll tell you this, if there ain't a good book in this, there's not a good book in Canadian history. So there you go. I don't know about other books, but boy this one's going to sell. I mean the others, you've done okay, but I'll tell you, you're going to be able to retire for sure. If this thing holds, it's going to be quite remarkable. I'd be very surprised, Peter, if by the time it's all over if there weren't two books in this thing for you. Let's let the books go out first, and then do the television.

 
Brian Mulroney
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