But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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As quoted in BusinessWeek (25 May 1998)Steve Jobs
Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.
Steve Jobs
Trading forces someone to think hard; those who merely work hard generally lose their focus and intellectual energy. In addition, they end up drowning in randomness; work ethics draw people to focus on noise rather than the signal.
Nassim Nicholas Taleb
Very often design is the most immediate way of defining what products become in people's minds.
Jonathan Ive
See... Relationships are hard, man. For order, for any relationship to work, both people have to be on the same page, both people have to have the same focus, and we all know what that page is. We all know what that focus is. In order for the relationship to work both people have to have the same focus, and what's that focus? That focus is all about HER! It's all about her!
Chris Rock
I can't control what people think this was. I can only tell you my intentions. This was not a rally to ridicule people of faith. Or people of activism or to look down our noses at the heartland or passionate argument or to suggest that times are not difficult and that we have nothing to fear. They are and we do. But we live now in hard times, not end times. And we can have animus and not be enemies.
Jon Stewart
Jobs, Steve
Jodl, Alfred
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