You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
--
Interview with Inc. Magazine for its "The Entrepreneur of the Decade Award" (1 April 1989)Steve Jobs
Anyone wanting a new house picks one from among those built on speculation or still in process of construction. The builder no longer works for his customers but for the market.
Karl Marx
Our competitors are always saying that Nintendo is just for children. To counter that, what we really need to do is explain to customers and potential customers [that we do not just make games for kids].
Satoru Iwata
I have no fans. You know what I got? Customers. And customers are your friends.
Mickey Spillane
As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
Donald Norman
We often find that we cannot easily give up the tendency to hold rigidly to patterns of thought built up over a long time. We are then caught up in what may be called absolute necessity. This kind of thought leaves no room at all intellectually for any other possibility, while emotionally and physically, it means we take a stance in our feelings, in our bodies, and indeed, in our whole culture, of holding back or resisting. This stance implies that under no circumstances whatsoever can we allow ourselves to give up certain things or change them.
David Bohm
Jobs, Steve
Jodl, Alfred
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