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Always remember the first rule of power tactics: Power is not only what you have but what the enemy thinks you have. The second rule is: Never go outside the experience of your people. When an action or tactic is outside the experience of the people, it results in confusion, fear, and retreat. [...] The third rule is: Whenever possible go outside of the experience of the enemy. Here you want to cause confusion, fear, and retreat.
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p. 126–127

 

Saul Alinsky

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I am ready to concede that the rule of adherence to precedent, though it ought not to be abandoned, ought to be in some degree relaxed. I think that when a rule, after it has been duly tested by experience, has been found to be inconsistent with the sense of justice or with the social welfare, there should be less hesitation in frank avowal and full abandonment. ... That court best serves the law which recognizes that the rules of law which grew up in a remote generation may, in the fullness of experience, be found to serve another generation badly, and which discards the old rule when it finds that another rule of law represents what should be according to the established and settled judgment of society.

 

Benjamin N. Cardozo

 

At the beginning of a campaign it is important to consider whether or not to move forward; but when one has taken the offensive it is necessary to maintain it to the last extremity. However skilfully effected a retreat may be, it always lessens the morale of an army, since in losing the chances of success, they are remitted to the enemy. A retreat, moreover, costs much more in men and materials than the bloodiest engagements, with this difference, also, that in a battle the enemy loses practically as much as you do; while in a retreat you lose and he does not.

 

Napoleon Bonaparte

 

My own experience but confirms the opinion that the Musalman as a rule is a bully, and the Hindu as rule is a coward.

 

Mohandas Karamchand (Mahatma) Gandhi

 

In many ways, fear is the force that stands between human beings and their dreams. Fear of conflict and the weapons of war. Fear of a future that is different from the past. Fear of changes that are reordering our societies and economy. Fear of people who look different, or come from a different place, or worship in a different way. In some of her darkest moments, when Aung San Suu Kyi was imprisoned, she wrote an essay about freedom from fear. She said fear of losing corrupts those who wield it -- “Fear of losing power corrupts those who wield it, and fear of the scourge of power corrupts those who are subject to it.” That's the fear that you can leave behind. We see that chance in leaders who are beginning to understand that power comes from appealing to people’s hopes, not people's fears.

 

Barack Obama

 

It was the same with the whole Russian machine. Fear was the impulse. For them it was always safer to advance than retreat. Advance against the enemy and the bullet might miss you. Retreat, evade, betray and the bullet would never miss.

 

Ian Fleming