Jef Raskin (1943 – 2005)
Expert in human-computer interaction who began the Macintosh project for Apple Computer.
I've moved on, grown and learned in the years since then, and am designing interfaces that make the Mac's GUI feel as clumsy to use as the Mac made the old DOS-based systems feel primitive.
The system should treat all user input as sacred.
Jobs took over. He simply came in and said, "I'm taking over Macintosh hardware; you can have software and publications." ... And then a few months later Jobs said, "I'm taking over software; you can have publications." So I said, "You can have publications too," and left. That was in May of 1982. He and Markkula said, "Please don't leave. Give us another month and we'll make you an offer you can't refuse." So I gave Apple a month; they made me an offer, and I refused.
Now there is little difference, except packaging, between a Mac and a Windows machine. Not no difference, but at home we have — along with six Macs (one for everybody plus my travelling iBook) — three PCs and one Linux box, and I can move from one to the other without having to think about it much. What used to be a night-and-day difference in usability has become a small increment in Apple's favor (or favour for you Brits).
I hate mice. The mouse involves you in arm motions that slow you down. I didn't want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.
It would be wonderful if we could just tuck in a few loose ends and change a handful of details of present systems to have them work properly. Unfortunately, we have learned that the GUI concept has fundamental flaws that cannot be corrected by small changes. These flaws have to do with incompatibilities between the designs of both GUIs and command-line interfaces and the way our brains are wired. As we cannot change the way our minds work, we must change the interface design.
After he took over, Jobs came up with the story about the Mac project being a "pirate operation." We weren't trying to keep the project away from Apple, as he later said; we had very good ties with the rest of Apple. We were trying to keep the project away from Jobs' meddling. For the first two years, Jobs wanted to kill the project because he didn't understand what it was really all about.
I was very much amused by the recent Newsweek article where he [Jobs] said, "I have a few good designs in me still." He never had any designs. He has not designed a single product. Woz (Steve Wozniak) designed the Apple II. Ken Rothmuller and others designed Lisa. My team and I designed the Macintosh. Wendell Sanders designed the Apple III. What did Jobs design? Nothing.
If books were sold as software and online recordings are, they would have this legalese up front:
The content of this book is distributed on an 'as is' basis, without warranty as to accuracy of content, quality of writing, punctuation, usefulness of the ideas presented, merchantability, correctness or readability of formulae, charts, and figures, or correspondence of (a) the table of contents with the actual contents, (2) page references in the index (if any) with the actual page numbering (if present), and (iii) any illustration with its adjacent caption. Illustrations may have been printed reversed or inverted, the publisher accepts no responsibility for orientation or chirality. Any resemblance of the author or his or her likeness or name to any person, living or dead, or their heirs or assigns, is coincidental; all references to people, places, or events have been or should have been fictionalized and may or may not have any factual basis, even if reported as factual. Similarities to existing works of art, literature, song, or television or movie scripts is pure happenstance. References have been chosen at random from our own catalog. Neither the author(s) nor the publisher shall have any liability whatever to any person, corporation, animal whether feral or domesticated, or other corporeal or incorporeal entity with respect to any loss, damage, misunderstanding, or death from choking with laughter or apoplexy at or due to, respectively, the contents; that is caused or is alleged to be caused by any party, whether directly or indirectly due to the information or lack of information that may or may not be found in this alleged work. No representation is made as to the correctness of the ISBN or date of publication as our typist isn't good with numbers and errors of spelling and usage are attributable solely to bugs in the spelling and grammar checker in Microsoft Word. If sold without a cover, this book will be thinner than those sold with a cover. You do not own this book, but have acquired only a revocable non-exclusive license to read the material contained herein. You may not read it aloud to any third party. This disclaimer is a copyrighted work of Jef Raskin, first published in 2004, and is distributed 'as is', without warranty as to quality of humor, incisiveness of commentary, sharpness of taunt, or aptness of jibe.