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Jean Baudrillard (1929 – 2007)


Cultural theorist and philosopher.
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Jean Baudrillard
This realistic image, however, does not catch at all what really is, but what should not be - death and misery - what should not exist, from our moral and humanistic point of view. And at the same time making an aesthetic and commercial, perfectly immoral use and abuse of this misery. Images that actually testify, behind their pretended "objectivity", of a deep denial of the real, and of an equal denial of the image - assigned to present what does not even want to be represented, assigned to the rape of the real by burglary.
Baudrillard quotes
If the thought enunciates an object as a truth, it is only as a challenge to this object's own self-fulfillment.
Baudrillard
The real is not only what can be reproduced, but that which is already reproduced, the hyper-real.




Baudrillard Jean quotes
Boredom is like a pitiless zooming in on the epidermis of time. Every instant is dilated and magnified like the pores of the face.
Baudrillard Jean
Take provocation, for instance, which is the opposite and the caricature of seduction. It says: "I know that you want to be seduced, and I will seduce you." Nothing could be worse than betraying this secret rule. Nothing could be less seductive than a provocative smile or inciteful behaviour, since both presuppose that one cannot be seduced naturally and that one needs to be blackmailed into it, or through a declaration of intent: "Let me seduce you"
Jean Baudrillard quotes
The end of history is, alas, also the end of the dustbins of history. There are no longer any dustbins for disposing of old ideologies, old regimes, old values. Where are we going to throw Marxism, which actually invented the dustbins of history? (Yet there is some justice here since the very people who invented them have fallen in.) Conclusion: if there are no more dustbins of history, this is because History itself has become a dustbin. It has become its own dustbin, just as the planet itself is becoming its own dustbin.
Jean Baudrillard
Not only does reality resist those who still criticize it, but it also abandons those who defend it. Maybe it is a way for reality to get its revenge from those who claim to believe in it for the sole purpose of eventually transforming it: sending back its supporters to their own desires.
Baudrillard Jean quotes
For nothing can be greater than seduction itself, not even the order that destroys it.
Baudrillard
The simulacrum is never what hides the truth — it is truth that hides the fact that there is none. The simulacrum is true. — Ecclesiastes
Baudrillard Jean
Nothing is wholly obvious without becoming enigmatic. Reality itself is too obvious to be true.
Jean Baudrillard
The Marxist critique is only a critique of capital, a critique coming from the heart of the middle and petit bourgeois classes, for which Marxism has served for a century as a latent ideology…. The Marxist seeks a good use of economy. Marxism is therefore only a limited petit bourgeois critique, one more step in the banalization of life toward the "good use" of the social!




Jean Baudrillard quotes
The close-up of a face is as obscene as a sexual organ seen from up close. It is a sexual organ. The promiscuity of the detail, the zoom-in, takes on a sexual value.
Jean Baudrillard
One has never said better how much "humanism", "normality", "quality of life" were nothing but the vicissitudes of profitability.
Baudrillard quotes
To challenge and to cope with this paradoxical state of things, we need a paradoxical way of thinking; since the world drifts into delirium, we must adopt a delirious point of view. We must no longer assume any principle of truth, of causality, or any discursive norm. Instead, we must grant both the poetic singularity of events and the radical uncertainty of events. It is not easy. We usually think that holding to the protocols of experimentation and verification is the most difficult thing. But in fact the most difficult thing is to renounce the truth and the possibility of verification, to remain as long as possible on the enigmatic, ambivalent, and reversible side of thought.
Baudrillard Jean
Seduction is the world’s elementary dynamic… All this has changed significantly for us, at least in appearance. For what has happened to good and evil? Seduction hurls them against one another, and unites them beyond meaning, in a paroxysm [sudden outbreak of emotion] of intensity and charm.
Baudrillard Jean quotes
Dying is nothing. You have to know how to disappear. Dying comes down to a biological chance and that is of no consequence. Disappearing is of a far higher order of necessity. You must not leave it to biology to decide when you will disappear. To disappear is to pass into an enigmatic state which is neither life nor death. Some animals know how to do this, as do savages, who withdraw while still alive, from the sight of their own people.
Jean Baudrillard
For it is with the same imperialism that present-day simulators try to make the real, all the real, coincide with their simulation models.
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