Alan Sugar
British businessman with a fortune estimated at about ?800m and ranked 85th in the 2010 Sunday Times Rich List.
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But I've sat here four times, and there is a message coming from above....not that I am a believer in the Lord or anything.... (Immediately before Jo Cameron's firing.)
I came from an environment where I needed to succeed. There was no wealth or anything like that in the family. Not that we were paupers, but we had to fend for ourselves. Kids today are not as hungry as I was. They don’t understand how tough my generation was.
Syed, SHUT UP! (Lord Sugar speaking to Syed Ahmed.)
My disposals get taken away in the back of a taxi! (referring to the task in week 6, which centred around waste disposal and where Edna eventually fired)
All I've heard from you so far is a lot of hot air, so in the interests of climate change you're fired... (to Stuart Baggs in the boardroom)
Sian Lloyd – what was she doing there? Why did you cast and pay for a kind of celebrity for your advert? You know, I could understand if your advert was based on weather, I could understand if your advert was based on her being upset because her boyfriend blew her out for a cheeky girl, right and she's crying, but I can't understand this. She's not even a mother, what's the point? (Episode 9)
A message needs to go back. Vincent - you're also fired!
I tell you what, if any of you survive here, I promise you this: As sure as I have a hole in my bloody arse, when it gets down to the two of you, all these people who are saying nice things about you at the moment, will not! So start thinking about yourself!
Your back's against the wall and you're almost done for – it's Dunkirk all over again! (The Apprentice (To Paul, the ex-army Lieutenant before he is fired.))
OK, because if you're unsure, you can always pull your trousers down and we can check. (On whether or not Michael Sophacles is Jewish.)
When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task)
Pan Am takes good care of you. Marks & Spencer loves you. Securicor cares. I.B.M. says the customer is king. At Amstrad, we only want your money!
My history of lending money from banks is that they want to know the ins and outs of the backside of a duck.
If you take care of your character, your reputation will take care of itself.
I don’t believe in God and all that. But I am Jewish, and very proud to be so, very proud of the culture.
Now Matthew, you are an awkward character - I'm sorry to say that to you but you are an awkward character. It seems you can't help yourself...you need confrontation! That worries me, that worries me a lot! (To Matthew Palmer, shortly before his firing)
If there was a market in mass-produced portable nuclear weapons, we'd market them, too.
We've got two very despondent gentlemen, we've got Claire, she will get her 500 rounds of bullshit out and stick it in her AK47 and deafen us all in here. (Episode 9)
You didn't like it when you got a B in your French exam. You're not gonna like it now, because you've got the big F – you're fired! (firing Nicholas de Lacy-Brown in episode 1.)
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