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...the perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior
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p.104

 

Kenneth Boulding

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Perception creates behavior. Perception encourages behavior. And because this institution--this artifice--continues to socially reinforce patterns of perception and behavior, if this behavior is destructive, it may not be a bad idea to eliminate or curtail the institution.

 

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