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Karl Marx

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From another side: is Achilles possible with powder and lead? Or the Iliad with the printing press, not to mention the printing machine? Do not the song and saga of the muse necessarily come to an end with the printer's bar, hence do not the necessary conditions of epic poetry vanish?
--
Introduction, p. 31

 
Karl Marx

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A new technology sometimes creates more than it destroys. Sometimes, it destroys more than it creates. But it is never one-sided. The invention of the printing press is an excellent example. Printing fostered the modern idea of individuality but it destroyed the medieval sense of community and social integration. Printing created prose but made poetry into an exotic and elitist form of expression. Printing made modern science possible but transformed religious sensibility into an exercise in superstition. Printing assisted in the growth of the nation-state but, in so doing, made patriotism into a sordid if not a murderous emotion. Another way of saying this is that a new technology tends to favor some groups of people and harms other groups. School teachers, for example, will, in the long run, probably be made obsolete by television, as blacksmiths were made obsolete by the automobile, as balladeers were made obsolete by the printing press. Technological change, in other words, always results in winners and losers.

 
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In the Middle Ages, there was a scarcity of information but its very scarcity made it both important and usable. This began to change, as everyone knows, in the late 15th century when a goldsmith named Gutenberg, from Mainz, converted an old wine press into a printing machine, and in so doing, created what we now call an information explosion. ...Nothing could be more misleading than the idea that computer technology introduced the age of information. The printing press began that age, and we have not been free of it since.

 
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In 1736, Franklin's Pennsylvania Gazette printed an apology for its irregular appearence because its printer was "with the Press, labouring for the publick Good, to make Money more plentiful." The press was busy printing money.

 
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On one side is the gigantic printing press, a miracle of fine articulation, which turns out the tabloid newspaper: on the other side are the contents of the tabloid itself, symbolically recording the most crude and elementary states of emotion.

 
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