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Kennedy survived as an orator to the point of delivering his own funeral oration, since Theodore Sorensen continued to write speeches for his successor in the same style that had contributed so much toward the dead man’s public persona.
--
Guy Debord, The Society of the Spectacle (1967)

 

John F. Kennedy

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Let the skeptics snort about Camelot, but there was something during the Kennedy years that was magic. Jackie was more of that than anyone admitted for a long while. She smoothed the rough Kennedy edges. As much as anyone in those heady days, she grasped the epic dimensions of the adventure. No small portion of the glamour of the Kennedy stewardship that lives on today came from her standards of public propriety and majesty.

 

Jacqueline Kennedy Onassis

 

We must get the American public to look past the glitter, beyond the showmanship, to the reality, the hard substance of things. And we'll do it not so much with speeches that sound good as with speeches that are good and sound; not so much with speeches that will bring people to their feet as with speeches that will bring people to their senses.

 

Mario Cuomo

 

The chief trouble with the official style is that it spreads far beyond the formal contexts to which it is suited. Most civil servants, having learned to write in this way, cannot throw off the habit. The obscurity of their public announcements largely accounts for the disrepute into which Departmental activities have fallen: for the public naturally supposes that Departments are as muddled and stodgy as their announcements.
The habit of obscurity is partly caused by a settled disinclination among public servants to give a definite refusal even where assent is out of the question; or to convey a vigorous rebuke even where, in private correspondence, any person with self-respect would feel bound to do so. The mood is conveyed by a polite and emasculated style — polite because, when writing to a member of the public, the public servant is, in theory at least, addressing one of his collective employers; emasculated because, as a cog in the Government machine, he must make his phrases look as mechanical as possible by stripping them of all personal feeling and opinion.

 

Robert Graves

 

It is not easy to write a familiar style. Many people mistake a familiar for a vulgar style, and suppose that to write without affectation is to write at random. On the contrary, there is nothing that requires more precision, and, if I may so say, purity of expression, than the style I am speaking of. It utterly rejects not only all unmeaning pomp, but all low, cant phrases, and loose, unconnected, slipshod allusions. It is not to take the first word that offers, but the best word in common use; it is not to throw words together in any combinations we please, but to follow and avail ourselves of the true idiom of the language. To write a genuine familiar or truly English style, is to write as anyone would speak in common conversation who had a thorough command and choice of words, or who could discourse with ease, force, and perspicuity, setting aside all pedantic and oratorical flourishes... It is easy to affect a pompous style, to use a word twice as big as the thing you want to express: it is not so easy to pitch upon the very word that exactly fits it, out of eight or ten words equally common, equally intelligible, with nearly equal pretensions, it is a matter of some nicety and discrimination to pick out the very one the preferableness of which is scarcely perceptible, but decisive.

 

William Hazlitt

 

More details just arrived. These details about the same as previously: President Kennedy shot today just as his motorcade left downtown Dallas; Mrs. Kennedy jumped up and grabbed Mr. Kennedy, she called 'Oh, no!'; the motorcade sped on. United Press says that the wounds for President Kennedy perhaps could be fatal.

 

Walter Cronkite