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Jean-Louis Gassee

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One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.
--
Apple Confidential: The Real Story of Apple Computer, 1999
--
As President of Apple Products, speaking on the Apple logo

 
Jean-Louis Gassee

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He smiled at her, and she felt uncomfortable as she always did when he showed her affection as opposed to lust. Lust she expected from a man but not affection. The men in her life, her brothers and father, had not been affectionate; and lust would have been inappropriate, though she saw them direct that at other women, usually women of low rank, ripe to be used and cast aside

 
Alice Borchardt
 

Love, which is lust, is the Lamp in the Tomb.
Love, which is lust, is the Call from the Gloom.
Love, which is lust, is the Main of Desire.
Love, which is lust, is the Centric Fire.
So man and woman will keep their trust,
Till the very Springs of the Sea run dust.
Yea, each with the other will lose and win,
Till the very Sides of the Grave fall in.
For the strife of Love's the abysmal strife,
And the word of Love is the Word of Life.
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Though they seem of the living, are damned and dead.

 
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You, sir, are walking on a privately owned Main Street—permission to trespass revocable at will. Read the plaque on the ground at the entrance if you don’t believe me. These people aren’t citizens of anything, Sergeant. America is just another brand purchased for its goodwill value. For that excellent f**king logo. ... No conspiracy necessary. It’s a process that’s been happening for thousands of years. Wealth aggregates and becomes political power. Simple as that. ‘Corporation’ is just the most recent name for it. In the Middle Ages it was the Catholic Church. They had a great logo, too. You might have seen it, and they had more branches than Starbucks. Go back before that, and it was Imperial Rome. It’s a natural process as old as humanity.

 
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The nurse of infidelity is sensuality. Youth are sensual. The Bible stands in their way. It prohibits the indulgence of the lust of the flesh, the lust of the eye, and the pride of life.

 
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Love is not lust. The two (love and lust) are poles apart. Love liberates while lust binds.

 
Swami Narayanananda
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