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Jack London

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Fiction pays best of all and when it is of fair quality is more easily sold. A good joke will sell quicker than a good poem, and, measured in sweat and blood, will bring better remuneration. Avoid the unhappy ending, the harsh, the brutal, the tragic, the horrible - if you care to see in print things you write. (In this connection don't do as I do, but do as I say.) Humour is the hardest to write, easiest to sell, and best rewarded... Don't write too much. Concentrate your sweat on one story, rather than dissipate it over a dozen. Don't loaf and invite inspiration; light out after it with a club, and if you don't get it you will nonetheless get something that looks remarkably like it.
--
'Getting into Print', first published in 1903 in The Editor magazine

 
Jack London

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If I lose the light of the sun, I will write by candlelight, moonlight, no light. If I lose paper and ink, I will write in blood on forgotten walls. I will write always. I will capture nights all over the world and bring them to you.

 
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I want to write — I want to write — I want to write and never never never will. I know it and I am so unhappy and it seems as though nothing else mattered. Whatever I'm doing, it's always there, an ultimate longing there saying, "Write this — write that — write —" and I can't. Lack ability, time, strength, and duration of vision. I wish someone would tell me brutally, "You can never write anything. Take up home gardening!"

 
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