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Donald Norman

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The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
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Ch. 10

 
Donald Norman

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The widespread inability to understand technological artifacts as fabricated entities, as social and cultural phenomena, derives from the fact that in retrospect only those technologies that prove functional for a culture and can be integrated into everyday life are 'left over.' However, the perception of what is functional, successful and useful is itself the product of social and cultural--and last but not least--political and economic processes. Selection processes and abandoned products and product forms are usually not discussed.

 
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Without the parallel development of systems of monetary - and credit-based exchange there could have been no development of economies beyond the most primitive organizational forms and the most geographically restricted sales.

 
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