If Coca-Cola accidentally created 100 million cans of faulty Coke, you know for sure the entire 100 million cans would be dropped in the Atlantic or Pacific Ocean, without a second thought and irrespective of what that did to the year's profits. What do we do with a crappy movie? We double its advertising budget and hope for a big opening weekend. What have we done for the audience as they walk out of the cinema? We've alienated them. We've sold audiences a piece of junk; we just took twelve dollars away from a couple and we think we've done ourselves no long-term damage.
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GQ magazine, April 1987David Puttnam
» David Puttnam - all quotes »
In 1957, James Vicary, a market researcher, conducted a six week test in a New Jersey movie theatre. A high-speed projector repeatedly and subliminally flashed the slogans ‘drink Coke’ and ‘eat popcorn’ over the film. I thought I’d make my own cinema ad to try something similar. According to Vicary, popcorn sales went up by 57.5% and Coke sales by 18.1%... Whether Vicary’s results were due to the subliminals can never be shown and the experiment has become shrouded in urban myth. This is the Genesis Cinema in East London, which kindly agreed to include our ad amongst the trailers for a screening of Ocean's Twelve, a carefully chosen film which, if the ad works, the audience will not be able to remember. Not a bad thing.
Derren Brown
As the original Mary Poppins budget of five million dollars continued to grow, I never saw a sad face around the entire Studio. And this made me nervous. I knew the picture would have to gross 10 million dollars for us to break even. But still there was no negative head-shaking. No prophets of doom. Even Roy was happy. He didn't even ask me to show the unfinished picture to a banker. The horrible thought struck me — suppose the staff had finally conceded that I knew what I was doing.
Walt Disney
Whenever I ask about Pepsi-Cola or Coca-Cola, people immediately say it is an American or European drink. This is not true. The kola is African. They have taken the cheap raw material from us. They produced it, they made it into a drink, and they sell it to us for a high price. Why are Pepsi-Cola and Coca-Cola expensive? Because they have taken our kola, produced it, and sold it back to us. We should produce it ourselves and sell it to them.
Muammar Gaddafi
What’s great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it.
Andy Warhol
We played a gig in the Swiss Alps at a snowboarding convention. Red Bull-this energy sports-fuel drink-sponsored the whole thing. It has some ingredient believed to be bull-testicle extract. We went way off our tour route, had to take two planes and missed a night's sleep. We got up there and there's no snow-it's all mud. You couldn't walk. You'd step and then be up to your knee in mud. So you had several thousand disgruntled snowboarders tanked up to the max on bull-testicle extract. Of course, for some reason, these strapping brutes were made to wait out in the mid and the rain before coming into the tent for the show. When we get up to play, I see this forty-foot gap between us and the audience-they still managed to nail us with empty cans of Red Bull. After a few songs, I wasn't really playing my guitar, I was using it to bay cans back into the crowd of disgruntled sports enthusiasts. It felt like we were A Flock of Seagulls opening for Napalm Death.
Beck
Puttnam, David
Pynchon, Thomas
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