Saturday, November 23, 2024 Text is available under the CC BY-SA 3.0 licence.

Bruce Fairchild Barton

« All quotes from this author
 

Bruce Barton's advertising career started quite accidentally. One of Collier's clients, the Harvard Classics "Dr. Elliot's Five-Foot Shelf of Books," had traditionally been sold on double page spreads. At the last minute, the pressroom man told Barton that he had an extra quarter page left to fill. Barton tore a page out of one of the classics, and asked his readers , "This is Marie Antoinette riding to her death. Have you ever read her tragic story?" Barton had created a unique benefit for his readers — cultural enrichment in less than fifteen minutes a day — and this simple idea sold over 400,000 sets of the classics.
--
Steven Fox in The Mirror Makers : A History of American Advertising and Its Creators (1984)

 
Bruce Fairchild Barton

» Bruce Fairchild Barton - all quotes »



Tags: Bruce Fairchild Barton Quotes, Authors starting by B


Similar quotes

 

Nigel Barton: Eh dad, why do you always walk in the middle of the road?
Harry Barton: I don't know.
Nigel Barton: What do you think the pavement's for?
Harry Barton: Dogs to poop in, by the looks of things!

 
Dennis Potter
 

Harry Barton: Clever sod, aren't you? I expect they think the sun shines out of you down at Oxford.
Nigel Barton. Up.
Harry Barton: What?
Nigel Barton. Up, dad. Up.
Harry Barton: Aye, and up you, too!
Nigel Barton: Everyone says 'Up at Oxford'. You come 'down' when you've finished there.
Harry Barton: Well, what's this then? Does bloody Oxford move up and down the bloody map then?

 
Dennis Potter
 

Miss Tillings: Stand up, Nigel Barton! Well, Nigel, do you know anything about this? I can't believe it was you!
Nigel Barton: No, Miss!
Miss Tillings: Then what do you know about it?
Nigel Barton: I think - I think I might have had the daffodil, Miss—
Miss Tillings: You might have had it? What do you mean, boy? Speak up!
Nigel Barton: The stem was all broke and somebody gave it to me, Miss.
Miss Tillings: Who gave it to you?
Nigel Barton: Ooh, I don't like to say, Miss.
Miss Tillings: You better had, Barton, and quick about it.
Nigel Barton: Georgie Pringle, Miss.

 
Dennis Potter
 

Nigel Barton (On TV): I feel I don't belong here, that's my trouble.
Interviewer (on TV): Well, where do you belong? At home?
Harry Barton: Of course!
Nigel Barton (on TV): No, I'm afraid I don't. Now it hurts to say this, of course, but it's the truth. Back at home, in the village, in the workingmen's club, with people I went to school with, I'm so much on the defensive, you see. They suspect me of making qualitative judgments about their environment, you understand, but it's not that I wish to do so. Yet I even find my own father looking at me oddly some times, waiting to pounce on some remark, some expression in my face, watching me like a hawk. I don't feel at home in either place. I don't belong. It's a tightrope between two different worlds, and I'm walking it.
Harry Barton: You're a bloody liar, Nigel!

 
Dennis Potter
 

"A player from Man City showed half of his ass for two seconds and it was a big nightmare. But this is a real nightmare."[Comparing Petr Cech's nasty injury with Joey Barton's bottom-baring antics.]

 
Jose Mourinho
© 2009–2013Quotes Privacy Policy | Contact