Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
--
Ch. 5 : His AdvertisementsBruce Fairchild Barton
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Barton, Bruce Fairchild
Barton, Joe
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