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The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.
--
As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears

 

Bruce Fairchild Barton

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I find that a paradigm shift takes place in two ways. First, for all scientists to start working on the new paradigm like happened with Newtonian physics, it takes a long time. But there is another way where a group of people hang onto a model that they are all happy with and they are all finding new problems to work on within that model. For me that model has been that consciousness is the ground of being and now, lots of people are accepting that model. This is a great achievement. This change has happened in less than three generations. That's a tremendous achievement. Old paradigmers, like some of my colleagues from the U of O physics department, will take a long time to change.

 

Amit Goswami

 

In Self Awareness Universe the breakthrough is that consciousness is the ground of being. We have to introduce consciousness into science, but to do this consciousness must have some structure to manifest itself. That structure requires mind, vital energies, supra-mentality, soul in other words. All of that was lacking in the "self aware universe model." If I had stayed with that model I would have felt as dissatisfied as I was before the "self aware universe model."

 

Amit Goswami

 

I think my business is about people making you feel self-conscious. All eyeballs are on you when you're a model, when you're on the runway or in front of the camera, you're always looked up and down and back up, so that comes with the territory. But at the end of the day I feel like my parents gave me a good solid foundation. I know who I am and there are things I wouldn't do. I wouldn't starve myself, I also never wanted to chop my hair off when people said I should do this and I should do that. And I always knew who I was and said they're going to book me like this or not book me. I don't want to be a role model because I'm just a person too, so I can have mistakes and some people don't like what I do. People always push this role model thing on you. I just want to be a good role model for my children.

 

Heidi Klum

 

Darl said, "So we will make a lot of money with tiny internet ads, like in the back of newspapers, and down at the bottom of web pages and one of those small blocks that says 'powered by Pointserve.' He changed our business model, tiny ads did not work, he left after about 8 months, and we went back to our original business model, and he went to SCO."

 

Darl McBride

 

"I think the problem with the country is that we operate on a sickness model, not a wellness model... Basically, we treat people who become ill. What we don't do is do a very good job in keeping them healthy in the first place... We lose all the educational benefits, all the things we could be doing, all the things we ought to be doing, in terms of food safety... because the emphasis is on sickness. But I really don't think there's a conspiracy to make people sick so we can heal them. That I don't agree with."

 

Howard Dean