Tuesday, December 24, 2024 Text is available under the CC BY-SA 3.0 licence.

Bruce Fairchild Barton

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I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
--
As quoted in The Mirror Makers: A History of American Advertising and Its Creators (1984) by Steven Fox

 
Bruce Fairchild Barton

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It may be true that one can reach more microcomputer users with advertising. If this is really so, a business which advertises the service of copying and mailing GNU for a fee ought to be successful enough to pay for its advertising and more. This way, only the users who benefit from the advertising pay for it.
On the other hand, if many people get GNU from their friends, and such companies don't succeed, this will show that advertising was not really necessary to spread GNU. Why is it that free market advocates don't want to let the free market decide this?

 
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The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

 
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Life is what it is, and you take what's handed, and you work as hard as you can, and hopefully you'll be successful, but I just don't spend too much time worrying about that. I do my show and I've always said it's a stupid show, and I've had a wonderful life because of it and all that, but I've never for a second thought that it's important. It's trivial. It's chewing gum. I recognize that. Once you do something that's significant in life, all this other stuff is just a way to eat.

 
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"Successful men of all the ages have learned to multiply themselves by gathering thought energy into a high potential and using it in the direction of the purpose intended. Every successful man or great genius has three particular qualities in common. The most conspicuous of these is that their minds grow more brilliant as they grow older, instead of less brilliant. Great men’s lives begin at forty, where the mediocre man’s life ends. The genius remains an ever-flowing fountain of creative achievement until the very last breath he draws. The geniuses have learned how to gather thought energy together to use for transforming their conceptions into material forms. The thinking of creative and successful men is never exerted in any direction other that that intended. That is why great men produce a prodigious amount of work, seemingly without effort and without fatigue. The amount of work such men leave to posterity is amazing. When one considers such men of our times as Edison, Henry Ford or Theodore Roosevelt, one will find the three characteristics I have mentioned common to every one of them."

 
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I have written my life in small sketches, a little today, a little yesterday, as I have thought of it, as I remember all the things from childhood on through the years, good ones, and unpleasant ones, that is how they come out and that is how we have to take them.
I look back on my life like a good day's work, it was done and I am satisfied with it. I was happy and contented, I knew nothing better and made the best out of what life offered. And life is what we make it, always has been, always will be.

 
Grandma born Anna Mary Robertson Moses
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