Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.
--
BBDO Newsletter (1966)Bruce Fairchild Barton
» Bruce Fairchild Barton - all quotes »
When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task)
Alan Sugar
It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.
Randal Marlin
It may be true that one can reach more microcomputer users with advertising. If this is really so, a business which advertises the service of copying and mailing GNU for a fee ought to be successful enough to pay for its advertising and more. This way, only the users who benefit from the advertising pay for it.
On the other hand, if many people get GNU from their friends, and such companies don't succeed, this will show that advertising was not really necessary to spread GNU. Why is it that free market advocates don't want to let the free market decide this?Richard M. Stallman
In today’s world of tabloid press and with so much competing for people’s attention, it’s a miracle to get their attention at all. And of course having to compete with the advertising budget of even one of our adversaries is impossible. If the whole movement pooled its resources and went after simply one thing, like the veal industry, we wouldn’t make a dent, advertising dollar for advertising dollar. To me the greatest success is in catching the attention of the public and reminding them that there’s an animal involved, and that that animal is believed not to have been treated properly by a segment of the population.
Ingrid Newkirk
There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
Edwin Lefevre
Barton, Bruce Fairchild
Barton, Joe
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z