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Barry Schwartz

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There is in American society, not only the the American society but more here than anywhere else, what I have come to call the official syllogism and this is a set of assumptions that we have about well-being and about how society should be organized that runs so deep that I think we don't realize we make them. And the only time you start to notice that you make them is when you can start to accumulate evidence that they are wrong. So what is this official syllogism?
--
The Paradox of Choice, Google TechTalks (April 27, 2006)

 
Barry Schwartz

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