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Alfred Jules Ayer

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The criterion which we use to test the genuineness of apparent statements of fact is the criterion of verifiability. We say that a sentence is factually significant to any given person, if, and only if, he knows how to verify the proposition which it purports to express — that is, if he knows what observations would lead him, under certain conditions, to accept the proposition as being true, or reject it as being false.
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p. 16

 
Alfred Jules Ayer

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Pure mathematics consists entirely of assertions to the effect that, if such and such a proposition is true of anything, then such and such another proposition is true of that thing. It is essential not to discuss whether the first proposition is really true, and not to mention what the anything is, of which it is supposed to be true ... If our hypothesis is about anything, and not about some one or more particular things, then our deductions constitute mathematics. Thus mathematics may be defined as the subject in which we never know what we are talking about, nor whether what we are saying is true. People who have been puzzled by the beginnings of mathematics will, I hope, find comfort in this definition, and will probably agree that it is accurate.

 
Bertrand Russell
 

Once again, modern theologians will protest that the story of Abraham sacrificing Isaac should not be taken as literal fact. And, once again, the appropriate response is twofold. First, many many people, even to this day, do take the whole of their scripture to be literal fact, and they have a great deal of political power over the rest of us, especially in the United States and in the Islamic world. Second, if not as literal fact, how should we take the story? As an allegory? Then an allegory for what? Surely morals could one derive from this appalling story? Remember, all I am trying to establish for the moment is that we do not, as a matter of fact, derive our morals from scripture. Or, if we do, we pick and choose among the scriptures for the nice bits and reject the nasty. But then we must have some independent criterion for deciding which are the moral bits: a criterion which, wherever it comes from, cannot come from scripture itself and is presumably available to all of us whether we are religious or not. (pg. 275)

 
Richard Dawkins
 

Let me first explain, then, what I mean by moral and moral science. A moral or ethical proposition, is a statement about a rank order of preference among alternatives, which is intended to apply to more than one person. A preference which applies to one person only is a taste. Statements of this kind are often called "value judgments." If someone says, "I prefer A to B," this is a personal value judgment, or a taste. If he says, "A is better than B," there is an implication that he expects other people to prefer A to B also, as well as himself. A moral proposition then is a "common value".

 
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To make our position clearer, we may formulate it in another way. Let us call a proposition which records an actual or possible observation an experiential proposition. Then we may say that it is the mark of a genuine factual proposition, not that it should be equivalent to an experiential proposition, or any finite number of experiential propositions, but simply that some experiential propositions can be deduced from it in conjunction with certain other premises without being deducible from those other premises alone.

 
Alfred Jules Ayer
 

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

 
Donald Norman
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