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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.
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p. 156

 

Akio Morita

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Stewart: As is very clear from the tape that you have on the internet, there is the letter of the law and the intent of the law. And I think, clearly, that it would be a great service to the American public if there was an organization out there—not just the SEC, but a news organization that was trying to maintain the intent of this and force companies to still have growth and profit, but not in a way that burns down the entire field. Y'know, my mother is 75. And she bought into the idea that long-term investing was the way to go. And guess what?
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Stewart: [nods] So maybe we could remove the "financial expert" and In Cramer We Trust and get back to the fundamentals in reporting, as well, and I can go back to making fart noises and funny faces.
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"But I make a profit of three and a quarter cents an egg by selling them for four and a quarter cents an egg to the people in Malta I buy them from for seven cents an egg. Of course, I don't make the profit. The syndicate makes the profit. And everybody has a share."

 

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