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In addition to describing the hopeful, nature-inspired design principles that are making industry both prosperous and sustainable, the book itself is a physical symbol of the changes to come. It is printed on a synthetic "paper," made from plastic resins and inorganic fillers, designed to look and feel like top quality paper while also being waterproof and rugged. And the book can be easily recycled in localities with systems to collect polypropylene, like that in yogurt containers. This "treeless" book points the way toward the day when synthetic books, like many other products, can be used, recycled, and used again without losing any material quality—in cradle-to-cradle cycles.
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Publisher's advertisement for Cradle to Cradle, William McDonough and Michael Braungart (North Point Press, 2002, ISBN 0-865-47587-3)

 

William McDonough

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Another colleague had also prepared a paper arguing that the middle way was the pragmatic path for the Conservative party to take … Before he had finished speaking to his paper, the new Party Leader [Margaret Thatcher] reached into her briefcase and took out a book. It was Friedrich von Hayek's "The Constitution of Liberty". Interrupting [the speaker], she held the book up for all of us to see. "This", she said sternly, "is what we believe", and banged Hayek down on the table.

 

Friedrich Hayek

 

"Lord!" he said, "when you sell a man a book you don't sell him just twelve ounces of paper and ink and glue — you sell him a whole new life. Love and friendship and humour and ships at sea by night — there's all heaven and earth in a book, a real book I mean. Jiminy! If I were the baker or the butcher or the broom huckster, people would run to the gate when I came by — just waiting for my stuff. And here I go loaded with everlasting salvation — yes, ma'am, salvation for their little, stunted minds — and it's hard to make 'em see it. That's what makes it worth while — I'm doing something that nobody else from Nazareth, Maine, to Walla Walla, Washington, has ever thought of. It's a new field, but by the bones of Whitman, it's worth while. That's what this country needs — more books!"

 

Christopher Morley

 

People often repeat the fallacy that "film is a passive medium". The statement is usually elaborated like this: "When I read a story in a book, I have to use my imagination to conjure up what the characters look like, the sound of their voices, the appearance of their surroundings, the house, the landscape. When I see a movie, those things are all nailed down for me, so I don't feel as involved." What the person is describing are the most obvious aspects of a given story, that is, its physical properties. They are, in fact, the least interesting and least important components of a story. I do not read books in order to imagine the physical appearance of things.

 

Peter Chung

 

"Here's what's not beautiful about it: from here, you can't see the rust or the cracked paint or whatever, but you can tell what the place really is. You see how fake it all is. It's not even hard enough to be made out of plastic. It's a paper town. I mean look at it, Q: look at all those cul-de-sacs, those streets that turn in on themselves, all the houses that were built to fall apart. All those paper people living in their paper houses, burning the future to stay warm. All the paper kids drinking beer some bum bought for them at the paper convenience store. Everyone demented with the mania of owning things. All the things paper-thin and paper-frail. And all the people, too. I've lived here for eighteen years and I have never once in my life come across anyone who cares about anything that matters."

 

John Green

 

It's kind of a world neighborhood bookstore. They ?y in from Prague or Tokyo — we had a whole busload of South Africans saying, "They've got my books in here." ... The president of the Czech Republic [Václav Havel] came by to pay us a state visit, turned to the shelf, and his book was there: "Look, they've got my book."

 

Nancy Peters