Writing ought either to be the manufacture of stories for which there is a market demand — a business as safe and commendable as making soap or breakfast foods — or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
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"On the Art of Fiction" (1920)Willa Cather
A very poor man may be said in some sense to have a demand for a coach and six; he might like to have it; but his demand is not an effectual demand, as the commodity can never be brought to market in order to satisfy it.
Adam Smith
Keynes tried to show that market economies could settle in equilibrium states in which the labour market did not clear, and in which the level of unemployment was high. He believed that this was due to a particular example of market failure, developed in his concept of effective demand.
Paul Ormerod
Market value is irrelevant to intrinsic value. ... Unqualified judgment can at most claim to decide the market-value — a value that can be in inverse proportion to the intrinsic value.
Arnold Schoenberg
Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.
Timothy Ferriss
Under the market system, there is demand for a product if a lot of people want it - but that demand counts for nothing if those people have no money. If they lack money, their demand essentially doesn't exist...This explains why the drug industry is not investing money to develop a cure for a disease known as sleeping sickness, which leaves its victims in a coma. The disease...killed 66,000 people last year and threatens to infect 60 million more - but the only people who are afflicted by it are poverty-stricken Africans with no clout in the marketplace. Interestingly, there is a drug called eflornithine that is effective in lifting victims out of their comas. But drug companies stopped producing eflornithine in 1995 because it was no longer profitable to continue. The drug was still desperately needed, but only by people without money. So, following modern market practices, these people were simply left in a coma.
Linda McQuaig
Cather, Willa
Catherine II of Russia
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