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So while in men’s magazines success is a power tool to get sex and love, and therefore the look of success is crucial, in women’s magazines love and sex are power tools to get success—and therefore both the look of love and the sexual tease/promise are crucial.
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p. 78-79

 

Warren Farrell

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[T]he men who are successful have become the most dependent on success to attract love. When this man loses his success, he often fears he will lose love.

 

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Success means doing the best we can with what we have. Success is the doing, not the getting — in the trying, not the triumph. Success is a personal standard — reaching for the highest that is in us — becoming all that we can be. If we do our best, we are a success. Success is the maximum utilization of the ability that you have.

 

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All history, all romance, all poetry and all prose, taught him that perseverance in love was generally crowned with success, — that true love rarely was crowned with success except by perseverance.

 

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Two types of choices seem to me to have been crucial in tipping their outcomes towards success or failure: long-term planning, and willingness to reconsider core values. On reflection, we can also recognize the crucial role of these same two choices for the outcomes of our individual lives.

 

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I will greet this day with love in my heart.
For this is the greatest secret of success in all ventures. Muscle can split a shield and even destroy a life, but only the unseen power of love can open the hearts of men and until I master this art I will remain no more than a peddler in the marketplace. I will make love my greatest weapon and none on whom I call can defend against its force.
My reasoning they may counter; my speech they may distrust; my apparel they may disapprove; my face they may reject; and even my bargains may cause them suspicion; yet my love will melt all hearts liken to the sun whose rays soften the coldest clay.
I will greet this day with love in my heart.

 

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