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V. S Pritchett

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To be identified with the public is the divine gift of the best-sellers in popular Romance and, no doubt, in popular realism. E. M. Forster once spoke of the novelist as sending down a bucket into the unconscious; the author of She installed a suction pump. He drained the whole reservoir of the public's secret desires. Critics speak of the reader suspending unbelief; the best-seller knows better; man is a believing animal.
--
Ibid. (pp. 25-26)

 
V. S Pritchett

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The public has always, and in every age, been badly brought up. They are continually asking Art to be popular, to please their want of taste, to flatter their absurd vanity, to tell them what they have been told before, to show them what they ought to be tired of seeing, to amuse them when they feel heavy after eating too much, and to distract their thoughts when they are wearied of their own stupidity. Now Art should never try to be popular. The public should try to make itself artistic. There is a very wide difference.

 
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In the shift from direct democracy to representational democracy, the printed book became an embodiment of thought for the physically absent author; and so the popular art form of the popular book and the pamphlet re-presented ideas and contributed to the public space of political philosophies of the Enlightenment. Television, however, now brings forth this new kind of public space, and it calls into being this new world, not of the educated citizenry in a republic, but of the electropeasantry in the state of Entertainment. Recall how people stopped singing in pubs when they brought in the TV set, and you will appreciate the new passivity in which people stop voting for their representatives as TV takes over the electoral campaigns.

 
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The conflict between what in its present mood the public expects science to achieve in satisfaction of popular hopes and what is really in its power is a serious matter because, even if the true scientists should all recognize the limitations of what they can do in the field of human affairs, so long as the public expects more there will always be some who will pretend, and perhaps honestly believe, that they can do more to meet popular demands than is really in their power. It is often difficult enough for the expert, and certainly in many instances impossible for the layman, to distinguish between legitimate and illegitimate claims advanced in the name of science.

 
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