Marketing is called a hard skill, accountancy a hard skill.....that’s, if I may use this phrase, bullshit! The soft skills are marketing etc – they’ve got it backwards.
Tony Buzan
Those with hard temperaments like to win through struggle; they don't like to be defeated. Inferior hard temperaments are explosive and rash, fierce and violent. Soft temperaments are placid and earnest. Inferior soft temperaments are weak-willed and do not seek a thorough understanding of the skills. Tai chi chuan stresses that hardness and softness complement each other. Training teaches one to be hard, but not excessively so, soft, yet not weak. This is to truly absorb the teachings.
Wu Kung-tsao
In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.
Donald Norman
Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.
Johannes Grenzfurthner
Judgment is more than skill. It sets forth on intellectual seas beyond the shores of hard indisputable factual information.
Kingman Brewster
What is chiefly needed is skill rather than machinery. The flight of the buzzard and similar sailors is a convincing demonstration of the value of skill and the partial needlessness of motors.
It is possible to fly without motors, but not without knowledge and skill. This I conceive to be fortunate, for man, by reason of his greater intellect, can more reasonably hope to equal birds in knowledge than to equal nature in the perfection of her machinery...Wilbur Wright
Buzan, Tony
Byatt, A. S.
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