Jacques Ellul (1912 – 1994)
French philosopher, law professor, sociologist, lay theologian, and Christian anarchist.
Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
This is where each individual must decide for himself. The essential thing is the decision to challenge the modern state, which without this small group of protesters will be checked by neither brake, value, nor reason.
Man himself is exalted, and paradoxical though it may seem to be, this means the crushing of man. Man's enslavement is the reverse side of the glory, value, and importance that are ascribed to him. The more a society magnifies human greatness, the more one will see men alienated, enslaved, imprisoned, and tortured, in it. Humanism prepares the ground for the anti-human. We do not say that this is an intellectual paradox. All one need do is read history. Men have never been so oppressed as in societies which set man at the pinnacle of values and exalt his greatness or make him the measure of all things. For in such societies freedom is detached from its purpose, which is, we affirm, the glory of God.
There are different forms of anarchy and different currents in it. I must, first say very simply what anarchy I have in view. By anarchy I mean first an absolute rejection of violence.
Sport carries on without deviation the mechanical tradition of furnishing relief and distraction to the worker after he has finished his work proper so that he is at no time independent of one technique or another. In sport the citizen of the technical society finds the same spirit, criteria, morality, actions and objectives—in short, all the technical laws and customs—which he encounters in office or factory.
It seems to me that the free man, i.e., the man freed in Christ, ought to take parts in all movements that aim at human freedom. He obviously ought to oppose all dictatorship and oppression and all the fatalities which crush man. The Christian cannot bear it that others should be slaves. His great passion in the world ought to be a passion for the liberation of men.
There is probably no other thinker who has thought as deeply about propaganda in all its dimensions and ramifications as Jacques Ellul. What sets him apart from other analysts is his rare if not unique combination of expertise in history, sociology, law, and political science, along with careful study of biblical and Marxist writings.
Technique shapes an aristocratic society, which in turn implies aristocratic government. Democracy in such a society can only be a mere appearance. Even now, we see in propaganda the premises of such a state of affairs. When it comes to state propaganda, there is no longer any question of democracy.
The aim of modern propaganda is no longer to modify ideas, but to provoke action.