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Patrick Dixon

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Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.

 
Patrick Dixon

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Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer...

 
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I just spoke to him after his speech … and told him he has a responsibility to give meaning to those words, to take concrete steps and actions that deliver on that promise. Violence will not address the grievances of the Egyptian people. Suppressing ideas never succeeds in making them go away. … This moment of volatility has to be turned into a moment of promise.

 
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Many leaders promise, we deliver.

 
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I feel keeping a promise to yourself is a direct reflection of the love you have for yourself. I used to make promises to myself and find them easy to break. Today, I love myself enough to not only make a promise to myself, but I love myself enough to keep that promise

 
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