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Nobody seriously thinks of television as a viewer's mode of perception...No matter how much he wants people to look at his product, the advertiser doesn't realize that television is [the viewer's] way of looking at him, & not his way of reaching them. (p. 95-6)

 

Northrop Frye

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I used to think that television could be potentially the most powerful medium for the dissemination of knowledge that the world has ever known, it could be a very rich and rewarding thing if handled properly and that the problem was in the execution. I've now come, after ten years in the business, five years of which was as a television critic, to taking the very extreme view point. I think television itself is bad.
The idea of television, the act of watching television kills the imagination. It's not like radio, with radio you had to listen, had to make things, you had to build things in your mind. Movies do that. Television is something else again. Television lays it all out there in a very prescribed way and the bare minimum of imagination on the part of the viewer is needed and I really fear for all of us.

 

Harlan Ellison

 

There are opposing forces in all living things. My work reflects this and stirs up a contrast of emotions in the viewer... perception versus annoyance. To the viewer who has reached that level of awareness, my work is no longer abstract, but very real.

 

Eugene J. Martin

 

[Television, radio, and magazines] are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements—all the way from ingenious rhetoric to carefully selected data and statistics—to make it easy for him to “make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and “plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think.

 

Mortimer Adler

 

Television's quasi-hypnotic effect is one reason that the political economy supported by the television industry is as different from the vibrant politics of America's first century as those politics were different from the feudalism that thrived on the ignorance of the masses of people in the Dark Ages.
Our systematic exposure to fear and other arousal stimuli on television can be exploited by the clever public relations specialist, advertiser, or politician.

 

Al Gore

 

It must be emphasized that in seeing a work of art that has been composed by precise means, the viewer does not perceive dominant details. His impression is one of perfect balance to which all the parts contribute, an impression which not only applies to the parts as such, but is transmitted also to the relation existing between the work of art and the viewer. Although it is very difficult to express in words the effect of a work of art, it may be said that the viewer’s deepest impression can best be defined as the achievement of a balance between objective meaning and subjectieve meaning, both directly penetrated by awareness. He has a sensation of height and of depth which are no longer in any way bound to natural conditions or to spatial dimensions, a sensation which places the viewer in a state of consciousnes harmony. (1925)

 

Theo van Doesburg