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Neil Postman

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A fifth kind of semantic awareness has to do with what might be called the "photographic" effects of language. We live in a universe of constant process. Everything is changing in the physical world around us. We ourselves, physically at least, are always changing. Out of the maelstrom of happenings we abstract certain bits to attend to. We snapshot these bits by naming them. Then we begin responding to the names as if they are the bits that we have named, thus obscuring the effects of change. The names we use tend to "fix" that which is named, particularly if the names also carry emotional connotations... There are some semanticists who have suggested that such phrases as "national defense" and "national sovereignty" have been... maintained beyond the date for which they were prescribed. What might have been politically therapeutic at one time may prove politically fatal at another.

 
Neil Postman

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A variation of the "photographic" effect of language consists of how blurred the photograph is. "Blurring" occurs as a result of general class names, rendering distinctions among members of the class less visible. One of the most common manifestations of the lack of this kind of semantic awareness can be found in what is called "prejudice": a response to an individual is predetermined because the name of the class in which the person is included is prejudiced negatively. The most obvious and ordinary remark made in cases of this kind, "They are all alike," makes the point clear.

 
Neil Postman
 

"What do we do if we don't go through a hole?" asked Suzy.
"I think we get smashed to bits," said Arthur. "But like Longtayle said, it's mostly holes. And the current must aim for the holes, or get directed through them. We'll be all right."
"What happens if we don't get smashed completely to bits, but just a bit smashed to bits?" asked Suzy after a while. "I mean, so we're still alive but drowning?"
"Suzy, please don't ask me these questions right now," said Arthur, with as much restraint as he could manage.

 
Garth Nix
 

It's very stressful becoming a parent. You know what was hard for me? Coming up with names for our children. I panic when I have to name a new document on my computer.... I got so desperate toward the end of my wife's third pregnancy that I found myself reading the credits at the end of movies, looking for names. Which means at some point, I'll have to explain to my little boy that he was named after the key grip on "Dude, Where's my Car?".

 
Jeff Stilson
 

A thoughtful historian tells us that, between the Middle Ages and the nineteenth century, Italy produced three great men. As the first of these, he names Machiavelli, who he says, "taught the world to understand political despotism and to hate it"; as the second, he names Sarpi, who "taught the world after what manner the Holy Spirit guides the Councils of the Church"; and as the third, Galileo, who "taught the world what dogmatic theology is worth when it can be tested by science."

 
Andrew Dickson White
 

The Pythagoreans called the monad "intellect" because they thought that intellect was akin to the One; for among the virtues, they likened the monad to moral wisdom; for what is correct is one. And they called it "being," "cause of truth," "simple," "paradigm," "order," "concord," "what is equal among the greater and the lesser," "the mean between intensity and slackness," "moderation in plurality," "the instant now in time," and moreover they call it "ship," "chariot," "friend," "life," "happiness."

 
Iamblichus of Chalcis
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