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Neil Bogart

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Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's just a hype.
--
Neil Bogart, quoted in Loose Talk: The Book of Quotes from the Pages of Rolling Stone Magazine, 1990.

 
Neil Bogart

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