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Maxfield Parrish was certainly one of our most prominent illustrators and hardly a home in America existed that didn’t have a Maxfield Parrish print. I’m an illustrator. Maxfield Parrish was a painter-illustrator. He was in the Golden Age of Illustration. When I was in art school I admired him. He was one of my gods.
--
Norman Rockwell, as quoted in a brief profile at The Parrish House

 

Maxfield Parrish

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Even though I am a great admirer of Maxfield Parrish's work, I sometimes have to admit that, over the years, I've just seen enough. Viewing the same works time and time again has made his art lose some of its spontaneity... it has become part of the cultural wallpaper; the equivalent of the art world's background noise.
But I have again discovered what beautiful noise it is... His painstaking technique and dramatic subject matter were, in my opinion, unparalleled and much of his vision still holds up against current illustrators and their methods.

 

Maxfield Parrish

 

However rationalistic his motives, Parrish's elaborately artificial methods give his pictures a good deal of aura and a surrealistic, even slightly hallucinogenic feeling, which puts an odd spin on the otherwise generically picturesque imagery and its cliched eulogizing of the rural past. If you discovered them unlabeled in the right contemporary gallery, you might mistake them for essays in postmodern duplicity. But Parrish himself was innocent of ironic intent, and the heartfelt romance and hard-won beauty of his calendar-art vision offers a gratifying break from late-modernist cynicism. What Parrish made may have been kitsch, but it was great kitsch.

 

Maxfield Parrish

 

In 1925 it was estimated that one out of every five American homes had a Parrish print on its wall. He was, and still remains the most reproduced artist in the history of art.

 

Maxfield Parrish

 

Our society, it turns out, can use modern art. A restaurant, today, will order a mural by Míro in as easy and matter-of-fact a spirit as, twenty-five years ago, it would have ordered one by Maxfield Parrish. The president of a paint factory goes home, sits down by his fireplace—it looks like a chromium aquarium set into the wall by a wall-safe company that has branched out into interior decorating, but there is a log burning in it, he calls it a firelace, let’s call it a fireplace too—the president sits down, folds his hands on his stomach, and stares at two paintings by Jackson Pollock that he has hung on the wall opposite him. He feels at home with them; in fact, as he looks at them he not only feels at home, he feels as if he were back at the paint factory. And his children—if he has any—his children cry for Calder. He uses thoroughly advanced, wholly non-representational artists to design murals, posters, institutional advertisements: if we have the patience (or are given the opportuity) to wait until the West has declined a little longer, we shall all see the advertisements of Merrill Lynch, Pierce, Fenner, and Smith illustrated by Jean Dubuffet.
This president’s minor executives may not be willing to hang a Kandinsky in the house, but they will wear one, if you make it into a sport shirt or a pair of swimming-trunks; and if you make it into a sofa, they will lie on it. They and their wives and children will sit on a porcupine, if you first exhibit it at the Museum of Modern Art and say that it is a chair. In fact, there is nothing, nothing in the whole world that someone won’t buy and sit in if you tell him it is a chair: the great new art form of our age, the one that will take anything we put in it, is the chair. If Hieronymus Bosch, if Christian Morgenstern, if the Marquis de Sade were living at this hour, what chairs they would be designing!

 

Randall Jarrell

 

The technique of drawing must be devoted to what really matters: the communication. The main goal is to transmit a text and what the illustrator add as personnal feelings, histories of himself and pieces of life. The reader who already experienced emotions close to that of the illustrator will share these feelings. I have sometimes been rewarded by readers who very precicely saw the things that I had tried to put in my work. Drawing must seek for interest, not for admiration. Because admiration wears quickly.

 

John Howe