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If beings are grasped as will to power, the “should” which is supposed to hang suspended over them, against which they might be measured, becomes superfluous. If life itself is will to power, it is itself the ground, principium, of valuation. Then a “should” does not determine being. Being determines a “should.” “When we talk of values we are speaking under the inspiration or optics of life: life itself compels us to set up values; life itself values through us whenever we posit values.” (VIII, 89)
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p. 32

 

Martin Heidegger

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When we present values which are higher then the values represented by Miss Universe, a woman may become attached to those better values. When she has formed an attachment to these elevated values, she will endure and incorporate all of those values herself. She will choose herself and will not sense any belittlement or abasement.

 

Ali Shariati

 

We have retreated from the perennial values. I don't think that we need any new values. The most important thing is to try to revive the universally known values from which we have retreated.
As a young man, I really took to heart the Communist ideals. A young soul certainly cannot reject things like justice and equality. These were the goals proclaimed by the Communists. But in reality that terrible Communist experiment brought about repression of human dignity. Violence was used in order to impose that model on society. In the name of Communism we abandoned basic human values. So when I came to power in Russia I started to restore those values; values of "openness" and freedom.

 

Mikhail Gorbachev

 

Values are social norms — they're personal, emotional, subjective, and arguable. All of us have values. Even criminals have values. The question you must ask yourself is, Are your values based upon principles? In the last analysis, principles are natural laws — they're impersonal, factual, objective and self-evident. Consequences are governed by principles and behavior is governed by values; therefore, value principles!

 

Stephen Covey

 

There is nothing in American experience or in American political life or in our culture that suggests we want to use hard power. But what we have found over the decades is that unless you do have hard power — and here I think you're referring to military power — then sometimes you are faced with situations that you can't deal with.
I mean, it was not soft power that freed Europe. It was hard power. And what followed immediately after hard power? Did the United States ask for dominion over a single nation in Europe? No. Soft power came in the Marshall Plan. Soft power came with American GIs who put their weapons down once the war was over and helped all those nations rebuild. We did the same thing in Japan.
So our record of living our values and letting our values be an inspiration to others I think is clear. And I don't think I have anything to be ashamed of or apologize for with respect to what America has done for the world.
We have gone forth from our shores repeatedly over the last hundred years and we've done this as recently as the last year in Afghanistan and put wonderful young men and women at risk, many of whom have lost their lives, and we have asked for nothing except enough ground to bury them in, and otherwise we have returned home to seek our own, you know, to seek our own lives in peace, to live our own lives in peace. But there comes a time when soft power or talking with evil will not work where, unfortunately, hard power is the only thing that works.

 

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War makes men barbarous because, to take part in it, one must harden oneself against all regret, all appreciation of delicacy and sensitive values. One must live as if those values did not exist, and when the war is over one has lost the resilience to return to those values.

 

Cesare Pavese