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Marshall McLuhan

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The audience, as ground, shapes and controls the work of art.

 
Marshall McLuhan

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Smooth shapes are very rare in the wild but extremely important in the ivory tower and the factory, and besides were my love when I was a young man. Cauliflowers exemplify a second area of great simplicity, that of shapes which appear more or less the same as you look at them up close or from far away, as you zoom in and zoom out.
Before my work, those shapes had no use, hence no word was needed to denote them. My work created such a need and I coined "fractals."

 
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It is the media that controls the boundaries of what is politically permissible, so better to change the media. Profit motives work against it, but if we can have the audience understand that most other forms of journalism are not credible, then it may be a forced move.

 
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"He who controls the weather, will control the world. He who controls gravity, will control the universe. He who controls time, will never be around."

 
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Men fall, roughly speaking, into two flocks: Those whose intelligence is uninquiring in the face of Art, and does not demand to be appeased before their emotions can be stirred; and those who, having a speculative bent of mind, must first be satisfied by an enlightening quality in a work of Art, before that work of Art can awaken in them feeling. The audience of the realist is drawn from this latter type of man; the much larger audience of the romantic artist from the former; together with, in both cases, those fastidious few for whom all Art is style and only style, and who welcome either kind, so long as it is good enough.

 
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Words were shapes and sounds to him. He saw them, as if he were listening to an unknown language, in shapes.

 
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