The content or time-clothing of any medium or culture is the preceding medium or culture.
Marshall McLuhan
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People ache to believe that we human beings are vastly different from all other species - and they are right! We are different. We are the only species that has an extra medium of design preservation and design communication: culture. ... We have language, the primary medium of culture... In a few short millennia - a mere instant in biological time - we have already used our new exploration vehicles to transform not only our planet but the very process of design development that created us.
Daniel C. Dennett
Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming.
Marshall McLuhan
'Medium,' 'Large' and 'King Size'? What the f**k is that? How the f**k can 'Medium' be the smallest? Do you even know what the word 'Medium' means? This is why you're all so fat, you bunch of road sign-shooting Yankee pillocks.
Ben Croshaw
When the impulses which stir us to profound emotion are integrated with the medium of expression, every interview of the soul may become art. This is contingent upon mastery of the medium.
Hans Hofmann
Each expression-medium has a life of its own. Regulated by certain laws, it can be mastered only by intuition during the act of creating. It is in the nature of the laws which govern every expression medium that two separate entities, related through empathy, always produce a higher third of a purely spiritual nature. This spiritual third manifests itself as a quality which carries emotional content. This quality is the opposite of illusion; it is the reality of the spirit.
Hans Hofmann
McLuhan, Marshall
McManners, Joseph
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