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Marshall McLuhan

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Rabelais offers a vision of the future of print culture as a consumer's paradise of applied knowledge.

 
Marshall McLuhan

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The ways of thinking implanted by electronic culture are very different from those fostered by print culture. Since the Renaissance most methods and procedures have strongly tended towards stress on the visual organization of knowledge.

 
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Consider in how many ways His knowledge is distinguished from ours according to all the teaching of every revealed religion. First, His knowledge is one, and yet embraces many different kinds of objects. Secondly, it is applied to things not in existence. Thirdly, it comprehends the infinite. Fourthly, it remains unchanged, though it comprises the knowledge of changeable things; whilst it seems that the knowledge of a thing that is to come into existence is different from the knowledge of the thing when it has come into existence; because there is the additional knowledge of its transition from a state of potentiality into that of reality. Fifthly, according to the teaching of our Law, God's knowledge of one of two eventualities does not determine it, however certain that knowledge may be concerning the future occurrence of the one eventuality.

 
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Rather than pursuing our calling to present a vision of a world filled with God's power and love, the contemporary church merely presents the world as a two-dimensional facsimile of the consumer culture, albeit with a Jesus fish imprint.

 
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The celebrated earthy tactility of Rabelais is a massive backwash of receding manuscript culture.

 
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Armed with the knowledge of our past, we can with confidence charter a course for our future. Culture is an indispensable weapon in the freedom struggle. We must take hold of it and forge the future with the past.

 
Malcolm X
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