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Marshall McLuhan

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One of the things that happens at the speed of light is that people lose their goals in life. So what takes the place of goals and objectives? Well, role-playing is coming in very fast.
--
Interview between Californian Governor Jerry Brown and Marshall McLuhan, 1977

 
Marshall McLuhan

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These goals — clean water for all; school for every child; medicine for the afflicted, an end to extreme and senseless poverty — these are not just any goals; they are the Millennium Development goals, which this country supports. And they are more than that. They are the Beatitudes for a Globalised World.

 
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Each nation has different obstacles and different goals, shaped by the vagaries of history and of experience. Yet as I talk to young people around the world I am impressed not by the diversity but by the closeness of their goals, their desires and their concerns and their hope for the future.

 
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Email is a wonderful thing for people whose role in life is to be on top of things. But not for me; my role is to be on the bottom of things. What I do takes long hours of studying and uninterruptible concentration.

 
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Humans . . . entered the 'cognitive niche.' Remember the definition of intelligence from Chapter 2: using knowledge of how things work to attain goals in the face of obstacles. By learning which manipulations achieve which goals, humans have mastered the art of the surprise attack. They use novel, goal-oriented courses of action to overcome the Maginot Line defenses of other organisms, which can respond only over evolutionary time. The manipulations can be novel because human knowledge is not just couched in concrete instructions like 'how to catch a rabbit.' Humans analyze the world using intuitive theories of objects, forces, paths, places, manners, states, substances, hidden biochemical essences, and, for other animals and people, beliefs and desires. . . . People compose new knowledge and plans by mentally playing out combinatorial interactions among these laws in their mind's eye.

 
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