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[The integrative system] deals with such matters as respect, legitimacy, community, friendship, affection, love, and of course their opposites, across a broad scale of human relationships and interactions.
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p.670-671 as cited in: Christopher Spicer (1997) Organizational Public Relations: A Political Perspective. p.248
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Spicer (1997) explains: "Boulding (1989) referred to three independent systems from which power is exercised in our society: threat, production and exchange, and integrative. The threat system is one in which power is accomplished through coercion in its many guises, often including asymmetrical one-way persuasive communication exchanges. The production and exchange system speaks to the economic system, of which public relations is certainly a part. And, finally, the integrative system.

 

Kenneth Boulding

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