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The aim of modern propaganda is no longer to modify ideas, but to provoke action.
--
Vintage, p.25.

 

Jacques Ellul

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Jacques Ellul observes in Propaganda: When dialogue begins, propaganda ends. His theme, that propaganda is not this or that ideology but rather the action and coexistence of all media at once, explains why propaganda is environmental and invisible. The total life of any culture tends to be "propaganda", for this reason. It blankets perception and supresses awareness, making the counter environments created by the artist indispensable to survival and freedom.

 

Marshall McLuhan

 

Propaganda must be total. The propagandist must utilize all of the technical means at his disposal — the press, radio, TV, movies, posters, meetings, door-to-door canvassing. Modern propaganda must utilize all of these media. There is no propaganda as long as one makes use, in sporadic fashion and at random, of a newspaper article here, a poster or a radio program there, organizes a few meetings and lectures, writes a few slogans on walls: that is not propaganda.

 

Jacques Ellul

 

"They say that a military confrontation with Iran would undermine the efforts already underway, that it would be ineffective, and that it would provoke even more vindictive action by Iran. I've heard these arguments before. In fact, I've read them before. In my desk, I have copies of an exchange of letters between the World Jewish Congress and the US War Department. The year was 1944. The World Jewish Congress implored the American government to bomb Auschwitz. The reply came five days later. I want to read it to you: “Such an operation could be executed only by diverting considerable air support essential to the success of our forces elsewhere... and in any case would be of such doubtful efficacy that it would not warrant the use of our resources”... And here's the most remarkable sentence of all. And I quote: “Such an effort might provoke even more vindictive action by the Germans.” Think about that – “even more vindictive action” — than the Holocaust."

 

Benjamin Netanyahu

 

First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning — and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.

 

Jacques Ellul

 

Propaganda tries to surround man by all possible routes in the realm of feelings as well as ideas, by playing on his will or on his needs, through his conscious and his unconscious, assailing him in both his private and his public life. It furnishes him with a complete system for explaining the world, and provides immediate incentives to action. We are here in the presence of an organized myth that tries to take hold of the entire person. Through the myth it creates, propaganda imposes a complete range of intuitive knowledge, susceptible of only one interpretation, unique and one-sided, and precluding any divergence. This myth becomes so powerful that it invades every arena of consciousness, leaving no faculty or motivation intact. It stimulates in the individual a feeling of exclusiveness, and produces a biased attitude.

 

Jacques Ellul