We count it crucial to make regular soundings to find out how the public perceives the rating program, and to measure the approval and disapproval of what we are doing... The rating system isn't perfect but, in an imperfect world, it seems each year to match the expectations of those whom it is designed to serve — parents of America.
Jack Valenti
The basic mission of the rating system is a simple one: to offer to parents some advance information about movies so that parents can decide what movies they want their children to see or not to see. The entire rostrum of the rating program rests on the assumption of responsibility by parents.
Jack Valenti
I knew that the mix of new social currents, the irresistible force of creators determined to make "their" films and the possible intrusion of government into the movie arena demanded my immediate action. ... My first move was to abolish the old and decaying Hays Production Code. I did that immediately. Then on November 1, 1968, we announced the birth of the new voluntary film rating system of the motion picture industry ... the emergence of the voluntary rating system filled the vacuum provided by my dismantling of the Hays Production Code. The movie industry would no longer "approve or disapprove" the content of a film, but we would now see our primary task as giving advance cautionary warnings to parents so that parents could make the decision about the movie-going of their young children.
Jack Valenti
A year ago my approval rating was in the 30s, my nominee for the Supreme Court had just withdrawn, and my vice president had shot someone. Ah, those were the good ol' days.
George W. Bush
In 1990, the MPAA introduced the NC-17 rating to provide an outlet for legitimate adult fare — non-pornographic motion pictures with content deemed too strong for the under-17 crowd. The first movie released with an NC-17 was Henry & June, whose financial failure was widely blamed on the new rating. After that, all potentially-lucrative films receiving an NC-17 made the cuts required by the MPAA to earn an R. Now, in 1995, there's Showgirls, the most significant test of the NC-17's commercial viability to date. Helmed by Paul Verhoeven (Total Recall, Basic Instinct) and written by Joe Eszterhas (Jagged Edge, Basic Instinct), this movie is going into wide release with the adult rating. Too bad it's one of the worst films of the year.
James Berardinelli
Why did they give an R rating to a movie perfect for teenagers?
Roger Ebert
Valenti, Jack
Valera, Eamon de
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