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What we mean by information — the elementary unit of information — is a difference which makes a difference, and it is able to make a difference because the neural pathways along which it travels and is continually transformed are themselves provided with energy. The pathways are ready to be triggered. We may even say that the question is already implicit in them.
--
p. 459, Chapter "Form, Substance and Difference"

 

Gregory Bateson

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Colour makes a difference. Gender makes a difference. Ethnicity makes a difference. Acting as if they don't will create more problems than it will solve.

 

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New-age woolly-hat Glastonbury mystics weary me, sometimes, but they talk about energy, the energy of a place, of a person. We all know what they mean, but at the same time it has to be said that this is not energy that is going to show up on an autometer. We’re not talking about energy in the conventional sense that physics talks about energy. To me, energy is information – I think you can make that bold a statement. The only lines of energy that link up disparate sites in London are lines of information, that have been drawn by an informed mind. The energy that we put forth is information we have taken in. We will see a work of art and it will give us inspiration, it will give us energy. It’s given us information that we can turn to our own use and put out as something else. That’s the kind of energy that we – and psychogeography – are talking about.

 

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Each religion is a brave guess at the authorship of Hamlet. Yet, as far as the play goes does it make any difference whether Shakespeare or Bacon wrote it? Would it make any difference to the actors if their parts happened out of nothingness, if they found themselves acting on the stage because of some gross and unpardonable accident? Would it make any difference if the playwright gave them the lines or whether they composed them themselves, so long as the lines were properly spoken? Would it make any difference to the characters if A Midsummer Night's Dream was really a dream?

 

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All the difference in the world are as nothing compared to this: the difference between being you and being me. It makes the chasms between gods and men, between men and women, between dead and alive, seem almost trivial.

 

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Now there is little difference, except packaging, between a Mac and a Windows machine. Not no difference, but at home we have — along with six Macs (one for everybody plus my travelling iBook) — three PCs and one Linux box, and I can move from one to the other without having to think about it much. What used to be a night-and-day difference in usability has become a small increment in Apple's favor (or favour for you Brits).

 

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