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A fairly clear line separated advertisement from art. ... The first effect of the triumph of the capitalist (if we allow him to triumph) will be that that line of demarcation will entirely disappear. There will be no art that might not just as well be advertisement.
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p. 6

 

Gilbert Keith Chesterton

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I don't believe authors need to keep any specific values or ideas in mind while they are writing for children, but I do think authors need to be aware of their audience, and of the effect their work may have. So if they want to address particularly sensitive topics or taboos, they have to do so consciously and carefully. This is very different to toeing a particular moral line or leaving things out.
Certainly I don't think good always has to triumph over evil; it depends on the story and the aims of the book. For example, I could envisage telling a story where the inaction of people leads to the triumph of evil. But I would include the hope that this would lead to the people involved doing better next time. Is that story then really about the triumph of evil, or is it about the awakening of opposition to evil?

 

Garth Nix

 

We will never know if an advertisement or opinion poll has had a real influence on individual or collective wills, but we will never know either what would have happened if there had been no opinion poll or advertisement.

 

Jean Baudrillard

 

During the last quarter of a century all the authority associated with the function of spiritual guidance ... has seeped down into the lowest publications. ... Between a poem by Valéry and an advertisement for a beauty cream promising a rich marriage to anyone who used it there was at no point a breach of continuity. So as a result of literature’s spiritual usurpation a beauty cream advertisement possessed, in the eyes of little village girls, the authority that was formerly attached to the words of priests.

 

Simone Weil

 

And then a funny thing happened to me...except when I think about it, it wasn't very funny at all. There must be a line in all of us, a very clear one, just like the line that divides the light side of a planet from the dark. I think they call that line the terminator. That's a very good word for it. Because at that moment I was freaking out, and at the next I was as cool as a cucumber.

 

Stephen King

 

But if some mind very different from ours were to look upon some property of some curved line as we do on the evenness of a straight line, he would not recognize as such the evenness of a straight line; nor would he arrange the elements of his geometry according to that very different system, and would investigate quite other relationships as I have suggested in my notes.
We fashion our geometry on the properties of a straight line because that seems to us to be the simplest of all. But really all lines that are continuous and of a uniform nature are just as simple as one another. Another kind of mind which might form an equally clear mental perception of some property of any one of these curves, as we do of the congruence of a straight line, might believe these curves to be the simplest of all, and from that property of these curves build up the elements of a very different geometry, referring all other curves to that one, just as we compare them to a straight line. Indeed, these minds, if they noticed and formed an extremely clear perception of some property of, say, the parabola, would not seek, as our geometers do, to rectify the parabola, they would endeavor, if one may coin the expression, to parabolify the straight line.

 

Roger Joseph Boscovich