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They had their cynical code worked out. The public are swine; advertising is the rattling of a stick inside a swill-bucket.
--
Keep the Aspidistra Flying (1936)

 

George Orwell

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The old oaken bucket, the iron-bound bucket,
The moss-covered bucket, which hung in the well.

 

Samuel Woodworth

 

Doctors, lawyers and even accountants have always understood that they would have to stand firm, functioning as a solid group protecting its own expertise and hence its earning capacity, from the tendency of all merchants to buy cheap and sell dear. They made of their special knowledge a rare and valuable commodity, insisted on a mystique and protected each other by an immovable professional code. They were cynical enough to know that if they were once cast in the role of public martyrs, working harder and more generously than most other groups of workers, they would be left with nothing but masochism, exhaustion and despair to show for it. Like successful trade unions, who have always worked on the principle that the job is worth whatever you can force the employer to pay for it and not a penny more or less, they understood that nobody was going to pay them their fees out of gratitude, that if they left it to the man whose life they had saved to pay them what he thought fit, they would wind up with half an old penny.

 

Germaine Greer

 

In today’s world of tabloid press and with so much competing for people’s attention, it’s a miracle to get their attention at all. And of course having to compete with the advertising budget of even one of our adversaries is impossible. If the whole movement pooled its resources and went after simply one thing, like the veal industry, we wouldn’t make a dent, advertising dollar for advertising dollar. To me the greatest success is in catching the attention of the public and reminding them that there’s an animal involved, and that that animal is believed not to have been treated properly by a segment of the population.

 

Ingrid Newkirk

 

When it comes to bullshit, they [advertising agencies] have forgotten what you haven't already learnt about all this crap! (To Rachel - shortly before her firing, when her supposed expertise in advertising results in the failure of the advertising task)

 

Alan Sugar

 

I took a fortnight off. But I'm not a great believer in breaks. I don't want to be rattling around inside my own head. I did feel I was spiralling into a Kathy Burke character and tried going out, but I prefer it here. Filming keeps me busy. It absorbs me.

 

Nigella Lawson