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If we go on as we are, we are protecting the mind of the American public from any real contact with the menacing world that squeezes in upon us. We are engaged in a great experiment to discover whether a free public opinion can devise and direct methods of managing the affairs of the nation. We may fail. But we are handicapping ourselves needlessly.

 

Edward R. Murrow

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In my own country, and perhaps in some others, the workers for the League of Nations are sometimes reproached with attaching too much importance to collective security and the forcible prevention of war. That only shows how short people's memories are in political affairs. As a matter of fact, during the first ten years of the League very little was said about these subjects. We dwelt on the social and humanitarian sides of the League. We urged disarmament and treaty revision. Great reliance — particularly in England — was placed not upon forcible action but upon public opinion. We preached — and, I am glad to say, preached successfully — the enormous importance of publicity in the actions of the League, so that the world might know not only what was being done but why it was being done at Geneva. We attached perhaps even too great importance to the conception that no nation would be so rash or so wicked as to set itself against the public opinion of the world.

 

Robert Cecil

 

The performance of business leaders during the next decade will play a major role in determining not only business but political and social trends for a long time to come. Here are some of the principal reasons:
- Business leaders control the economic well-being of and stockholder.
- The course of business shapes public opinion.
- Business leaders shape public opinion.
So, in addition to his or her prime responsibility of managing his or her enterprise at a profit, the business leader of today is faced with new and larger responsibilities. And, at the same time, the job of managing his or her enterprise at a profit is increasing in complexity. Consequently, the imposition of additional responsibilities makes the nation’s task of developing an adequate number of properly equipped executive leaders a staggering one indeed.

 

Marvin Bower

 

To be independent of public opinion is the first formal condition of achieving anything great or rational whether in life or in science. Great achievement is assured, however, of subsequent recognition and grateful acceptance by public opinion, which in due course will make it one of its own prejudices

 

Georg Wilhelm Friedrich Hegel

 

[O]ne of the great goals of this nation's war is to restore public confidence in the airline industry. It's to tell the traveling public: Get on board. Do your business around the country. Fly and enjoy America's great destination spots. Get down to Disney World in Florida.

 

George W. Bush

 

In the public sphere, perception is reality: it's more important to be seen to do something than actually to do it. At least when private companies use PR and advertising they must spend their own money and there are other corporations vying for our business. If a company doesn't give us what we want they face bankruptcy. Public institutions, however, are monopolies. We have no choice but to buy, if not use, their services. If we don't like the way our particular police force operates it's not like we can choose another one or even withhold the money used to run the one we don't like. We're forced - under threat of imprisonment - to pay for a monopoly service and for it to tell us how great it is. This is the real danger of institutional PR. In the absence of competition it is only through a diversity of opinion and public scrutiny that some level of accountability can exist. PR stifles debate and suppresses opinion through the use of centralized press offices and communication protocols.

 

Heather Brooke