A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
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Page 63 (1928 edition?)Edward Berays
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I believe it is pretty well established now that neither the intuition of the sales manager nor even the first reaction of the public is a reliable measure of the value of a product to the consumer. Very often the best way to find out whether something is worth making is to make it, distribute it, and then to see, after the product has been around a few years, whether it was worth the trouble.
Edwin H. Land
Gross National Product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. It counts Whitman's rifle and Speck's knife, and the television programs which glorify violence in order to sell toys to our children. Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile. And it can tell us everything about America except why we are proud that we are Americans.
Robert F. Kennedy
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
Akio Morita
Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.
Timothy Ferriss
For Paul to ridicule the term "Islamofascist" as propaganda and to insinuate that anyone who uses it is a warmonger seeking to spread conflict in the Middle East shows how wildly out of touch he is with the vast majority of the American public.
Ron Paul
Berays, Edward
Berdimuhammedov, Gurbanguly
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